In 2017, my dad faced the problem of starting a new car search; a daunting task for anyone, car enthusiast or not. Over the course of 6 weeks, he would ask me questions about different features, different brands, and different models. Ultimately, he was keen on making the right decision as it was one he would have to stick with for the near future.
At this moment a light bulb went off in my head, as I realized that all of his questions were questions that many other auto consumers must ask themselves before diving into their next vehicle. For the next 2 years, I pondered on what the simplest framework would help the most people make the best decision for their lifestyle. After creating many different docs, spreadsheets, and templates I found another limiting factor that kept consumers from expressing their lifestyle when searching: the dreaded make and model selection.
Competitor car searches use make and model search because it’s easier for them, and for dealers, to get comparative results. But I believe that forces consumers to do the hard work in figuring out exactly which vehicles they should search for; I want to change that. I think that consumers should always find the best results for their lifestyle based on what’s available close to them.
Who are we?
My name is Shishir, and I like cars. I like cars quite a lot, actually, but I think the process of finding the right one for you can be optimized. I think that simplifying what options we use as consumers will lead to more powerful results and meaningful finds.
As a software engineer by day, and auto enthusiast by every day, I felt that I could use some of my expertise to create a search that would help people find results quicker. I’ve set off on a 3-year journey to continually improve the search landscape for consumers like you and me.
How are we solving the problem?
My solution to the problem was a new, more personalized, search that generates suggestions on what filters you should apply based on your lifestyle. I think this is the best solution as you don't need to filter specifically by make and model, and you can select the attributes you think are best for you. If you ever get stuck on what to select for an attribute you can use the helpful dropdowns I created.
To complement our search tool, we also created GoAutoAuto Learn. I think that learning about different attributes is an important step in the vehicle search process. I aimed to keep the content straightforward and provide the right opinions at the right time without bias so that you can use it without worrying about making the wrong decision.
What's next?
I have a whole lot planned to make it easier to search for vehicles online. My intention is to keep GoAutoAuto consumer-focused by providing the best tools and information possible to reduce ambiguity and make meaningful steps forward in your car search.
